
Technical SEO, keyword research and content for sites that need to rank
Most sites rank badly because Google can’t crawl them properly, the pages load slowly or the site has no authority in its niche. I find those problems and fix them, from the technical audit and keyword research to the content and the internal links.
SaaS, ecommerce, law firm and local SEO, on WordPress, Shopify and custom sites.
Work with me →I track your rankings as closely as my own, and the reports are written so you can actually read them.
Featured work
Some of the companies I’ve done SEO for. Click a project to see the work.


UptimeRobot
Website and server uptime monitoring
SEO Consultant


Warmup Inbox
Email warmup and deliverability tool
SEO Consultant


EmailListVerify
Email list verification and cleaning
SEO Consultant


Touch Stay
Digital guidebooks for holiday rentals and hotels
SEO Consultant

Yami (Yamibuy)
Online Asian grocery and beauty store
SEO Consultant


Coveware
Ransomware incident response
SEO Consultant


Acumen Academy
Online courses for social change-makers
SEO Consultant


Sago Mini
Learning apps and play for preschoolers
SEO Consultant


Senior Planning Services
Help for families through the Medicaid application process
SEO Consultant


SevenPonds
End-of-life planning guides and grief support
SEO Consultant
What I can do for you
Technical and on-page audits
A full check of how Google crawls and indexes the site, then fixes for speed, crawl errors, URLs, sitemaps and schema markup.
Keyword research and content plans
Keywords picked from the gaps in your topic, then a plan for which pages to build, in which order, and what each one has to answer before it can rank.
Content that ranks
Pages written for the reader and optimised for search, with first-hand detail that competitors can’t easily copy.
Internal linking and reporting
Links that show Google how your pages fit together, and monthly reports in plain language on what moved and why.
About me
I’m Kristian Stoyanov, an SEO specialist. I find what stops a site from ranking, whether that’s crawl problems, slow pages or thin authority in its niche, and fix it with technical work, keyword research and content.
Right now I work on SEO for UptimeRobot, Warmup Inbox, EmailListVerify and Touch Stay. Before that I was part of the digital marketing agency Hop Online, where I worked on projects for Yamibuy, Coveware, Acumen Academy and Sago Mini.
I also take on SEO for Google and Bing across local businesses, e-commerce, SaaS and law firms, on WordPress, Shopify or a custom build.
Contact me
Where I’ve worked

iTrinity
Builds and buys niche software companies, including Mangools, UptimeRobot, EmailListVerify, Warmup Inbox and Touch Stay. I’ve been an SEO specialist there since 2023, working across up to 6 sites. Together we grew their combined organic traffic by 60% in 12 months and got 95% of pages passing Core Web Vitals.
Visit site
Hop Online
Digital marketing agency for B2B and SaaS companies. As SEO team lead, I ran a team of 3 specialists working for 10 to 12 clients and joined sales calls as the SEO expert. Our content audits raised clients’ organic traffic by 30 to 40% on average.
Visit siteGaming Innovation Group
Affiliate marketing company in the iGaming industry. As SEO team lead, I helped grow the team from 1 to 6 people, and our work grew organic traffic across 6 sites by more than 70%.
Visit sitePerfomalis
Performance marketing and affiliate company focused on lead generation. I worked on on-page and off-page SEO for iGaming affiliate sites, one of the most competitive niches in search.
Visit site
Tools and skills
- Ahrefs
- Google Search Console
- Product-led SEO
- Technical SEO
- Keyword research
- On-page SEO
- Site speed
- Internal linking
- Schema markup
- Local SEO
- WordPress
- Shopify
How a project runs
- 01
Research
Search data, competitor pages and the questions real people type in.
- 02
Plan
A page map with one clear job for every URL, so pages don’t compete with each other.
- 03
Fix and write
Technical fixes first, then the content, checked against the source before it goes live.
- 04
Measure
Search Console and rankings each month, then updates to the pages that slipped.
Need someone who can plan, write and build?
Tell me about your site and where it stands in search right now.
Contact details coming soon